Mirza Ghulam Ahmad named himself 'Sultan-ul-Qalam' (King of the Pen). This was intended to mean that his poetry and prose were far superior to that of humans and it is also related to the concept of the 'divine origin' of his writings.
This designation has been a source of humorous criticism of his writings as they are uniquely convoluted and incomprehensible.
However, his followers do take this designation seriously and their media teams often use this title in their names. For example, see http://www.mkausa.org/MSQ/MSQ-PC-2011-Highlights-Full
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